Effective and Powerful Ways to Use QR Codes

Effective and Powerful Ways to Use QR Codes

You may have probably seen two-dimensional bar codes in some special offers and discounts from some merchants. These are known as QR codes and there are powerful ways to use QR codes for your business. You can see them in major publications, consumer products and other advertising establishments. These codes originally came from Japan and it basically comprises of a square pattern of black bars placed on white background. This can be utilized to encode a special URL or other information that the customers need to access by scanning it in their mobile phones. Using a unique smartphone technology or any built-in camera from a mobile phone, these codes can be scanned and decoded to reveal special information about a product or special offer.

You will notice a lot of businesses making use of the powerful ways to use QR codes in their marketing campaigns. If you want to be current and updated to compete for your share of the market, then use these codes to promote and advertise your business. You can offer discount codes, and other relevant information about your products and services to encourage customer loyalty as well as gain new customers.

The good thing about these codes is that the possibilities are endless. If you want to be ahead from the pack, then take a look at these powerful ways to use QR codes:

You can include these unique QR codes in your business card. When you go to networking activities, events and tradeshows, it is easy to disseminate information just by incorporating these codes on your card with your contact details and website.

You can also make use of these codes when you do press releases. You can choose to only give subtle hints in your press release message to encourage them to take the code and scan it to reveal so much more.

When you release a new product or new literature for that product, you can include codes that will direct your potential customers to freebies and special offers for those who want to try out this new product. This encourages them to try out the product for themselves and eventually become a regular customer.

Use these codes on websites not just your own. A code definitely looks more interesting than your ordinary URL link.

These codes are also great for any promotional material. Whether you are advertising online or offline, you can include these QR codes for customers and potential customers to access information directly that will encourage them to view your products and services. You can also use these powerful ways to use QR codes for surveys, opt-in and subscription campaigns.

Top Benefits of Using QR Codes in Your Business

Top Benefits of Using QR Codes in Your Business

It is all about quick responses these days. Responding quickly to your customers whenever and wherever they need you enables you to gain their trust and their favour. When customers are able to respond quickly to your ads and your promotions, it is also a convenient way to taking your business to the next level. This is probably why most businesses need to be aware of the benefits of using QR codes in your business.

What are QR codes? QR or Quick Response codes are two-dimensional bar codes embedded with particular information that enables immediate access through a scanning process making use of a smartphone software or the built-in camera of a mobile phone. If you have a business and you want to generate these codes, you can basically make use of a free or premium software that you can download online. You can also hire someone that will do the encoding for you.

Why do you need to know the benefits of using QR codes in your business? Anything that will help you reach out to more customers, encourage brand loyalty and increase revenue should be taken into consideration. QR codes can be used to promote special offers, discount coupons as well as freebies. If you want to be able to build an opt-in list of mobile subscribers or direct people to our Facebook Page or your website, you can do so effectively using these QR codes. You will also be able to send them your contact information immediately.

So if you are still unaware of the benefits of using QR codes in your business, here are some samples:

Cost Reduction – When you make use of QR codes, you don’t have to spend anything on printing costs. Since information is being transferred from one mobile device to the other, you don’t have to produce flyers and brochures. When a prospective customer scans the code, the information can already be transferred to their mobile phone in an instant!

Builds Excitement – QR codes can certainly peak curiosity. Customers become more interested in learning the information behind your QR codes. When they scan the code and run in on their mobile device, they will receive instant gratification that will satisfy their curiosity.

Less Waiting – Since QR already stands for Quick Response, it also follows that your customers won’t need to wait just to get the information they need about your special offers.

Reasons Your Business MUST Have a Mobile Website

Reasons Your Business MUST Have a Mobile Website

Are you looking for a revolutionary way to reach your existing and target new customers who are constantly on the go? Do you want to be able to expand your market share by a huge percentage using mobile technology? If your answer to these questions is a big yes, then you must know the reasons your business must have a mobile website.

But first, you are probably wondering, what is a mobile website? A mobile website is a version of your business website that is suited for the scripts and codes of any mobile phone. With all these talks of android phones, iPhones and other mobile devices that allow people who are unable to access the internet through their computers, it would certainly make you interested in finding out the reasons your business must have a mobile website to be able to tap this market.

You can say that one of the main reasons your business must have a mobile website is that accessing information wherever you and whenever you want to is very important to the new millennium consumers. They could be at the mall, their client’s office or vacationing out-of-town, but if you make your website accessible to them, you are giving these consumers exactly what you need. If your competitors do not offer this features and you do, you will most likely get more customers than they would.

Jumping on the bandwagon now will really enable you to expand your business territory even more. Studies have shown that there are more people who rely on their mobile phones these days rather than in their computer. They say that more people actually own a mobile phone rather than a PC or a laptop. So going mobile with your website definitely offers you vast connectivity compared to sticking with just the ordinary website. And because mobile marketing enables the system to detect location, you can also localize your content to make it more customized for the people viewing the site.

Another great difference of a mobile website to your ordinary website which is one of the important reasons your business must have a mobile website is the option to make use of mobile-enabled technology. When consumers use their mobile device to access your information, they can just click a link to call you directly on your business phone number. This will be a great advantage to your target customers because it makes it convenient for them to connect and communicate with you directly from their phones.

Mobile Website Tips You Can Use for Your Business

Mobile Website Tips You Can Use for Your Business

The beginning of a new decade in the new millennium marks the constant use of mobile phones. More and more people are on the go and it has been a customary for most of them to bring with them a mobile phone wherein they could access important information from the internet. From their emails to Facebook and Twitter to quick “Googling” of some information, these people rely heavily on mobile technology so they can communicate and research while on the move. And if you have a business, it would be wise to get some mobile website tips that you can incorporate into your marketing campaigns.

Not only will you be able to reach a great number of people with just a single text message but you can also customize the message for every group of people you send it to. It is also easier for you to market your products and services to those who can access the internet in their mobile phones. That’s why a lot of businesses are banking on mobile website tips. With these tips, they can create a website that is perfect for any mobile phone. People who are unable to access internet from their computers can now be reached if you have a mobile website. And this is why you will find a lot of high-profile companies doing the same thing.

One of the really important mobile website tips that you should remember is to refrain from making use of flashy gimmicks. Stick to the bare essentials like your business contact details, About Us page that introduces your company, some comments from satisfied customers, link to your social networking page and a simple logo that will stick in the minds of your customer to remember your brand.

A mobile redirect script is also essential for your internet website so that you can see when people view your content through their mobile phones. This will help them get redirected to the mobile site automatically or by using a call to action phrase.

Another one of these amazing mobile website tips is to submit your mobile website to specific mobile website directories to increase the traffic onto your mobile website. Constantly updating your content and widening your spectrum of topics for your articles will also help you market your website more. You don’t really have to have special coding skills but a basic knowledge on JavaScript, HTML and even PHP will take you a long way.

Reasons You Need to Mobilize for Your Business

Today’s world is very dynamic and fast-paced. There are so many business players for every industry and if you don’t try to keep up, your competitors will definitely get your share of the market. That is why it is crucial to have means in order to reach your customers at any given time. This is one of the reasons you need to mobilize for your business.

If you want to take your business and your marketing campaigns to the next level, try to incorporate an SMS mobilization strategy. This strategy makes use of mobile phones and text messaging in order to have direct access to your customer base. To have a better understanding of what SMS strategy can do for you, here are some of the main reasons you need to mobilize for your business:

• Personalized communication: Directly market your products and services to your customers by sending them personalized messages that will peak their interest. A personalized message gives them the feeling of individual treatment and is a very accessible way for them to receive and read your message because it goes straight to their mobile phones.
• Time-saving: Maximizing your time with your customers is one of the many reasons you need to mobilize for your business. With mobile marketing, you can reach a large group of people at a time and let them know about what you have to offer almost instantly.
• Wider customer base: The good thing about an SMS strategy is that you are able to encourage brand loyalty – keeping your current customers as well as invite new ones. You can do this by offering welcoming discounts to new customers and coupons and freebies for existing customers.
• Cost-effective: Because there is basically no paper trail, you don’t have to pay for the expense of printing brochures or other print ads. You also don’t have to hire a whole team just to send a dozen or more messages. One of the reasons you need to mobilize for your business is that you will also be able to maximize your returns because of these savings. You can increase your sales and revenue without spending too much on your campaigns.
• Environment-friendly: You don’t have to waste any paper because you won’t be using one! Everything is sent electronically and received that way too. Not only are you eliminating the costs of printing, but you are also saving the environment by not adding to the mountain of wastes the world already has!